Accessible AQR Bottles
Ketel One
Campaign Objective
Improve accessibility and provide info via on-bottle scans.
Campaign Story
Sept 2024 Espresso Martini and Cosmopolitan bottles used AQR to trigger audio cues, allergens, and recipes via supported apps.
Execution
Produced cocktail bottles with tactile AQR
Distributed across liquor retailers
Visually impaired users scanned with accessibility apps
Audio cues and product info played
Updates delivered digitally to support ongoing use.
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