Built for Whoever NFT Drop
Kia America
Campaign Objective
To drive engagement and buzz for a new model by rewarding ad viewers with limited-edition NFTs via QR scan
Campaign Story
In a 30-second Kia Soul “Built for Whoever You Are” ad, animated skeleton characters drive the car. A QR code flashes on-screen – viewers who scan it are taken to Kia’s partner platform to instantly claim a free Kia-themed DASK NFT and store it in their digital wallet
Execution
Aired Kia Soul TV spot featuring hidden QR code
Viewers scanned it to access Sweet.io NFT claim page
10,000+ unique Kia avatar NFTs were distributed to scanning participants
Campaign Success
10,100 NFTs available (fully redeemed)
Explore more QR Code campaigns
100 Days QR Prize Hunt
Budweiser
Budweiser launched a global World Cup scavenger hunt. Fans found hidden Budweiser-branded boxes in public locations; each box had a QR code that unlocked prizes like match tickets and beer.
11 Spices QR Puzzle
KFC
KFC’s ad hid a QR code. Scanning it launched a puzzle hunt around KFC’s 11 secret spices, with winners getting free KFC.
WcDonald’s Anime Promotion
McDonald’s
Limited-edition anime-themed packaging with QR Codes unlocked weekly digital manga chapters. Fans got exclusive story content via scans.
Ready to create your own success story?
Join thousands of businesses using Scanova to create engaging QR Code
campaigns that drive real results.
14-day free trial | No credit card required