Deja Tu Huella Entry
Cheetos
Campaign Objective
Use packaging scans to drive ambassador applications.
Campaign Story
June 2024 jars featured a QR to a program page where consumers submitted entries to be the next “Deja tu Huella” ambassador.
Execution
Printed program artwork and QR on jars
Distributed nationwide with themed displays
Fans scanned QR to microsite
Microsite explained ambassador program
Entrants submitted stories or videos to apply.
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