Keep It Real Meals
Burger King
Campaign Objective
To engage customers with a gamified NFT experience – scan meal-box QR to collect NFTs and win exclusive rewards
Campaign Story
Customers scanned QR codes on each celebrity-curated “Keep It Real” meal box to receive NFT game pieces; collecting a full set unlocked a bonus NFT reward (free Whoppers, merchandise, etc.)
Execution
Printed unique QR codes on millions of meal boxes
Scanners received one of three NFT puzzle pieces per meal
Completing all pieces yielded a 4th NFT with prizes
Campaign Success
Not reported (NFTs claimed rapidly; ~6 million boxes distributed)
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