Kindness Is All Around
Starbucks
Campaign Objective
To inspire and connect customers by encouraging them to scan in-store codes and participate in a shared AR message board of kindness
Campaign Story
Starbucks placed “Kindness” QR codes in all U.S. stores – scanning opened a web AR scene of sticky notes and photos floating around. Users discovered uplifting messages left by others, could like them, and even create and share their own AR note for someone else, fostering a sense of community
Execution
Deployed unique QR code posters in 16,000 cafés
Customers scanned to launch an AR environment of heartfelt notes
Users added their own message or shared existing ones via social media
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