Less Talk More Bitcoin QR Ad
Coinbase
Campaign Objective
To drive new sign-ups with a free Bitcoin incentive via a QR scan.
Campaign Story
In Feb 2022’s Super Bowl ad, Coinbase showed an animated QR code on screen. Fans who scanned it were sent to Coinbase’s site to claim $15 in Bitcoin for signing up, sparking a surge of site visits and social buzz.
Execution
Produce 60s Super Bowl ad with animated QR code
Air ad during Super Bowl LVI
Viewers scan QR code to open Coinbase signup page with $15 Bitcoin offer
Traffic surge causes app overload and widespread media attention.
Campaign Success
20M+ landing page hits in 1 minute; app briefly crashed under traffic surge
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