Live From The Upside Down
Doritos
Campaign Objective
To boost brand excitement by linking a product scan to an exclusive online concert experience tied to a pop culture event
Campaign Story
Fans buying special Doritos “Stranger Things” bags could scan the pack’s QR code to enter the “Live From The Upside Down” microsite, streaming a retro-themed virtual concert with classic ’80s bands and a surprise guest performance by Charli XCX
Execution
Branded Doritos bags with Stranger Things QR codes released
Users scanned to unlock the AR “Upside Down” concert portal
Viewers enjoyed performances and could win collab merchandise
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