“QR to Qatar” World Cup Ad
Adidas
Campaign Objective
To drive engagement by entering fans into a World Cup raffle via a scanned QR.
Campaign Story
In a 2022 ad film released during India’s World Cup fever, Adidas India displayed a prominent QR code on screen called “QR to Qatar.” Fans scanning this code on their phones were taken to a campaign page where they could enter a contest to win tickets to the FIFA World Cup in Qatar. The campaign generated social buzz by leveraging India’s passion for football and Ranveer Singh’s celebrity appeal.
Execution
Film TV spot with QR code and celebrity (Ranveer Singh)
Air on TV and digital platforms
Viewers scan QR code to visit campaign website
Users enter personal details to join raffle for World Cup prizes.
Explore more QR Code campaigns
100 Days QR Prize Hunt
Budweiser
Budweiser launched a global World Cup scavenger hunt. Fans found hidden Budweiser-branded boxes in public locations; each box had a QR code that unlocked prizes like match tickets and beer.
11 Spices QR Puzzle
KFC
KFC’s ad hid a QR code. Scanning it launched a puzzle hunt around KFC’s 11 secret spices, with winners getting free KFC.
WcDonald’s Anime Promotion
McDonald’s
Limited-edition anime-themed packaging with QR Codes unlocked weekly digital manga chapters. Fans got exclusive story content via scans.
Ready to create your own success story?
Join thousands of businesses using Scanova to create engaging QR Code
campaigns that drive real results.
14-day free trial | No credit card required