Sky QR Drone Show
Bilibili
Campaign Objective
To create buzz for a game release by driving users from a spectacular drone display to the game’s download page
Campaign Story
A drone light show over Shanghai ended with a massive QR code in the night sky, which spectators could scan to reach the Princess Connect! Re:Dive game site
Execution
Flew 1,500 LED drones to animate game characters
Drones assembled into a giant QR code above the city
Scanners were directed to the mobile game page
Campaign Success
Not reported (stunt went viral on social media)
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