Starlight Cosmic Concerts
Coca-Cola
Campaign Objective
To promote a new flavor through interactive AR, driving engagement by having consumers scan and watch an exclusive AR concert
Campaign Story
Scanning QR codes on limited “Starlight” Coke bottles opened an AR “Cosmic Concert” – a holographic Ava Max performance beamed from the bottle – giving fans an out-of-this-world music experience while tasting the space-inspired cola
Execution
Launched limited-edition Starlight bottles with QR on label
Consumers scanned to see a volumetric Ava Max mini-concert in AR
Rolled out 3 different song performances over spring 2022
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