Stars & Stripes Giant QR
Yuengling
Campaign Objective
To honor veterans and drive support for Team RWB by attracting attention with a record-breaking QR code that fans can scan to engage and donate
Campaign Story
Yuengling partnered with local farmers to plant corn in the pattern of a giant QR code (the size of 20 football fields). By August, the living QR was scannable from overhead – matching a camo QR on special Team RWB beer cans. When scanned, it took fans to a landing page to donate to veterans, watch a Lee Brice music video, enter a concert ticket sweepstakes, and shop limited merch
Execution
Created a massive QR code farm crop visible by drone
Featured the same QR on limited Lager cans (Stars & Stripes Edition)
Scan led to a microsite supporting Team RWB with donation and exclusive content
Campaign Success
Not reported (significant press coverage for “world’s largest QR”)
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