Y3000 AI Can
The Coca-Cola Company
Campaign Objective
Push scans to the Creations hub for AI-powered engagement.
Campaign Story
In Sep 2023, Y3000 packs featured a QR; scanning took users to the Creations Hub to try the Y3000 AI Cam and related content.
Execution
Produced futuristic cans with QR on back panel
Distributed globally with POS displays
Fans scanned QR to Creations Hub
Hub launched Y3000 AI Cam
Users shared AI-generated selfies online.
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