You probably run or manage a laptop-based company. That means you could be a manufacturer or seller. And you want to make the most of your business.
To do it, you need to follow all the best practices. Amongst these, you’ll find that the best way is by boosting customer engagement. But the question is—how?
With QR Code technology. They have been around for more than 2 decades now. But they have gained traction since the pandemic.
For the uninitiated, QR Codes are advanced barcodes having larger storage capacity. Moreover, you can use any smartphone to access the encoded content.
From inventory management to e-commerce, businesses across varied industries are using QR Codes.
And in this article, we’ll discuss how a QR Code on laptops can boost your business.
A. How QR Codes are useful on laptops
There are various ways QR Codes can help you revamp your laptop business:
1. Detailed product information
Customers always need complete product information before purchasing it. And it’s your responsibility to give them all the details they need. Product transparency not only helps build trust and loyalty but also shows that you’re a responsible brand.
To do it, you need to offer complete product information to them. And QR Codes help you do just that. They allow you to offer as much information as you want in a compact size. That means you no longer need to worry about the limited printing space on your product packaging.
Here, you need to create a Product QR Code and encode all the required information into it. This includes details such as images, text, website links, videos, and even social media sharing buttons. In addition, you can also encode user manuals into it.
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After creating one, add it to the laptop packaging. As your customers can scan it, they will see the complete product details on their smartphones in no time.
2. Manage inventory
Most business use barcodes for inventory management. While they are good at their job, they have some limitations:
a. They have limited capacity to store data
b. Once damaged, they don’t get scanned (which is quite common in inventory management)
c. They can’t be edited with new information once you’ve created them
However, don’t worry. QR Codes have got this all covered. That’s right. QR Codes are quite efficient and reliable. Hence, the perfect choice for inventory management. In fact, many companies are using them already.
To generate QR Codes, you just need a bulk generation service. It will allow you to generate multiple QR Codes smoothly in no time.
3. Give coupons and discounts
It’s quite common within the laptop industry to offer coupons and discounts. Probably because it’s a highly competitive market. And these coupons can attract customers.
But offering coupons could be a hefty job. That’s because it only consists of random alphabets and numbers that individuals either need to remember or carry around.
However, don’t worry. A Coupon QR Code can help you out. It serves two benefits:
a. It makes the whole coupon redemption process contactless amidst the pandemic
b. With a Coupon QR Code, customers don’t have to remember the code or type it manually. That’s right. All they need to do is scan the QR Code. As they scan it, they will be taken to a landing page where they can click on the Redeem button to avail of the discount
4. Boost your website traffic or social media followership
Nowadays, every business needs to establish a powerful online presence. After all, it’ll help you stay connected with your audience while building brand awareness.
And to do all of it, you have to direct people to your website online. For this, you can use a Website URL QR Code.
Just generate one and place it on your laptops. When scanned, it’ll take them to your website in no time.
Similarly, Social Media QR Code can help in increasing your social media followership. As customers scan it, they will be redirected to a custom page containing buttons with links to all your social media accounts. They can then select their favorite one to follow you online.
5. Gather customer feedback
You know the laptop market is quite large and competitive. Hence, it is sensible to collect regular customer feedback. After all, It will help you determine whether they are enjoying your laptops or not.
But getting customer feedback isn’t a straightforward job. From typing the link to finally filling it, customers can lose interest in between.
However, a Feedback QR Code can make this whole process easier. Just create one and put it on a laptop or its packaging. Your customers just have to scan it to fill out the form. That’s it. No more manual typing of form links.
6. Offer guides or instructions
You probably offer your customers product guides or user manuals for your laptops. And to do it, you’d provide a booklet containing all the details with the laptop. However, a QR Code can help you simplify this process.
Just encode all the required details into a QR Code. Once done, place it on the laptop or its packaging. Your customers just need to scan it to access the encoded instructions. That’s it. This way, you’ll save plenty of printing costs.
B. How to create a QR Code for laptops
Now you know how QR Codes for laptops are useful. The next question—how to create one?
1. Decide on your QR Code category
Depending on what you’d want your end-users to see, you’d need to select the relevant QR Code category.
For example, if you want to redirect them to your website, create a Website URL QR Code. But to give discount coupons, create a Coupon QR Code.
Once you have decided on the QR Code category, you can head on to your chosen QR Code generator. In case you haven’t chosen one, here is a detailed comparison chart on the best QR Code generators available online. You can go through it to make a sound decision.
2. Create a QR Code
Using the Scanova QR Code generator for a demo, here is how you can create a QR Code for laptops:
1. Go to Scanova
2. Select the most relevant QR Code category
3. On the page that loads, add the content you want to encode in the QR Code and click Continue
4. Name the QR Code and click Create QR Code
5. Now, you’ll see the preview of the QR Code on the right. Under it, you’ll see the Edit design button. If you click on it, you’ll see two design options—Custom Logo Design and Custom Background Design
Custom logo design allows you to add your business’s logo and colors to the QR Code. On the other hand, custom background design helps you place your QR Code on any image.
6. Once you’ve decided on design or no design, click Download. A window will open, prompting you to sign-up for a 14-day free trial. Once you’ve signed up, proceed to download the QR Code
7. Now, you’ll be asked to specify the QR Code image’s format and size
8. Specify these details and click on Export
That’s it. Your QR Code will be downloaded. It is always advisable to test scan the QR Code before putting it out for the target audience.
That is all you need to know about how QR Codes can be used for laptops. You can now create your own QR Code to upgrade your laptop business and see an increase in customer engagement.
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