In a nutshell: A white label QR Code generator allows businesses and agencies to offer QR Code generation services under their own brand name, complete with custom domains, branded interfaces, and full control over the user experience. Leading platforms like Scanova provide comprehensive white label solutions with dynamic QR Codes, advanced analytics, bulk generation, and API access. This enables agencies to resell QR Code services profitably while maintaining brand consistency, improving client trust, and scaling operations efficiently across multiple campaigns and industries.
Picture this: Your agency’s client scans a QR Code from your marketing campaign, only to be redirected to a generic third-party website with another company’s branding.
The professional image you’ve worked so hard to build suddenly feels compromised, and your client questions your attention to detail.
This scenario plays out countless times when businesses rely on generic QR Code generators that stamp their own branding on every interaction.
For agencies, consultants, and businesses looking to maintain complete control over their brand experience, a white label QR Code generator offers the perfect solution.
With over 11.2 billion QR Code scans recorded globally in 2023, the demand for professional, branded QR Code solutions has never been higher.
Companies like PepsiCo, Amazon, and Walmart rely on white label platforms to maintain brand consistency while leveraging QR Code technology for customer engagement.
When people scan a QR Code, the first thing that your audience will see is the URL embedded in the QR. So, to strengthen your brand-building effort, you’d want the URL to reflect your company or brand name.
So, the need for a QR Code generator that allows you to use your own website domain or URL hash is all the way more relevant. This entire process is called Domain White Labeling.
In this guide, you will learn everything you need to know about white labeling in QR Codes. Let’s begin!
A. What exactly is a white label QR Code generator?
A white label QR Code generator is a comprehensive software platform that allows businesses to offer QR Code generation services under their own brand name.
Unlike standard QR Code tools that display the provider’s branding, white label solutions give you complete control over the user interface, custom domains, and client experience.
The technology works by providing a fully customizable platform that you can brand with your company’s logo, colors, and domain name.
When your clients create QR Codes or access analytics, they see your branding throughout the entire experience, not the original software provider’s.
Key differences between solution types:
- Standard QR Code generators: Show third-party branding and domains
- White label solutions: Your branding with full customization control
- Private label platforms: Complete ownership with source code access
Industries successfully leveraging white label QR Code generators include marketing agencies, event management companies, retail consultants, healthcare providers, and educational technology firms.
Basically, white labeling means that you get the service provider to remove their branding from the product. And you would rather present the product under your own brand name to your customers.
With respect to QR Codes, you can ask the service provider to remove their name from the redirecting URL. Instead, you can use your own domain name in it.
Such a service is provided by a White Label QR Code Generator.
B. Why do agencies struggle with generic QR Code solutions?
1. Brand recognition gets diluted instantly
When clients scan QR Codes that redirect to unfamiliar domains or display competitor branding, your professional credibility takes a hit.
Generic QR Code generators often show their own logos, watermarks, or redirect URLs, making it impossible to maintain consistent brand messaging throughout the customer journey.
“Scanova allows us to gauge interest in multiple distribution areas,“ while maintaining complete brand control across all touchpoints.
Says Marie Zecca from CWLOA
2. Custom domains become impossible to implement
Without white label capabilities, agencies can’t use their own custom domains for QR Code destinations.
This creates trust issues when customers see unfamiliar URLs after scanning codes, leading to decreased engagement rates and potential security concerns from end users.
3. Marketing control gets severely limited
Non-white-label tools restrict your ability to customize QR Code designs, landing pages, and user interfaces.
This limitation reduces marketing flexibility and creates a less professional appearance that can impact client retention and campaign effectiveness.
Now let’s see what are the different benefits of using your own domain name.
C. How do white label QR Code platforms benefit your business?
1. Boosts brand recognition among the customers
If you’re a marketer, you’d know the importance of branding. When people see your brand name in advertisements, on products, and in promotions, they become increasingly receptive to your business.
And over time, it helps you build trust among your audience and lay the foundation for positive associations.
2. Editable content
Note that a QR Code generator can help you white label only the dynamic QR Codes.
And dynamic QR Codes mean that you can edit the encoded content anytime you want. Hence, no need to create and print a new QR Code every time you want to make changes to it.
3. Enhanced customer experience increases engagement
Branded interfaces and consistent user experiences eliminate confusion and build trust with end users.
When customers scan QR Codes that redirect to professionally designed, branded landing pages, engagement rates typically increase by 23-35% compared to generic solutions.
4. Profitable reselling opportunities unlock new revenue
White label QR Code platforms enable agencies to:
- Markup services with healthy profit margins
- Retain clients through branded experiences
- Upsell additional digital marketing services
- Create recurring revenue through monthly subscriptions
“We have increased our leads by 10x with Scanova,” demonstrating the revenue impact of professional QR Code solutions.
reports Daniela Gutierrez from Hitachi Vantara
5. Scalable operations handle multiple clients efficiently
Advanced white label platforms support bulk QR Code generation, team collaboration tools, and multi-client management features.
This scalability allows agencies to handle dozens of clients simultaneously without operational bottlenecks.
6. Data trackability
Dynamic QR Codes also allow you to track their scanning activity. For example:
- How many people have scanned the QR Code
- Where did they scan it
- When did they scan it
- Which device did they use to scan it
All this data can help you better optimize your magazine campaigns.
Similarly, they also allow you to get insights into how your customers are interacting with the content after scanning the QR Code.
This can be anything, such as hitting the Sign-up or Register button. This is done via a feature called Event Tracking.
D. How to create a white label QR Code?
Now you know why white label QR Codes are useful. The next question is—how to create one?
Step 1: Find a QR Code generator with a white label feature
Pretty obviously, you’ll first have to find a QR Code generator that allows you to white label your QR Codes. And it is a service that’s only offered by professional service providers.
A simple Google search will give you a number of options to choose from. And comparing them to find the one best suited for your use case can be a tedious and long process.
So, we have compiled a detailed comparison chart of the best QR Code generators available online. You can go through it to find the best one for your use case.
Once you decide on the QR Code generator, you must get started on creating the QR Code.
Step 2: Create a QR Code
Using Scanova as a white label QR Code generator, here’s how you can create one:
1. Set up your domain
i. Go to Scanova and sign up. Then click on Settings
ii. Here, go to the Custom Domain Tab and click on Get Started
iii. Enter the subdomain that you want as a short URL
iv. Now, you’ll be asked to set up and activate your subdomain
To do it, you might need the help of a software developer. That’s because it’ll need you to access the DNS settings on your web hosting service provider.
Here, you need to add a CNAME record and hostname. For example, ‘qr’ or ‘qr.mywebsite.com’ as required in DNS settings.
v. After that, you need to point this sub-domain to “scnv.io” and add the TXT Record shown on your screen to verify domain ownership
vi. Once all is done, click Done
That’s it. You have just set up your domain.
2. Proceed to encode content and generate the QR Code
i. Go to Scanova
ii. Select the relevant QR Code category
iii. Enter the content you want to encode and click Continue
iv. Next, you will be prompted to name the QR Code. In the same pop-up, you will also see two options – Static and Dynamic. Note that for white labeling to work, the dynamic option must be selected
Next, you will see the option Customize Short URL under Advanced Settings. Click on it. Next, from the dropdown menu, select the domain that you had set up in step a. and enter a hash in the required field
v. Once done, you can click on Create QR Code. Now, you’ll see the preview of the QR Code along with the Edit Design option
vi. If you click on the Edit Design option, you’ll then see the design options to choose from.
vii. Once you’ve decided on the design, Update it and click Download
viii. Now you’ll be prompted to specify the QR Code image’s size and dimensions. Once you submit the details, click Export
That’s it. Your QR Code will be downloaded and ready for use. It is always advisable to test scan the QR Code before putting it out for your customers.
E. What features should your white label QR Code platform include?
1. Custom domain and URL white labeling capabilities
Your white label solution must support custom domains for both the platform interface and QR Code destinations. This feature ensures complete brand consistency and builds trust with end users who see familiar URLs throughout their experience.
Scanova’s white label solution allows agencies to configure custom domains within minutes, providing immediate brand consistency across all QR Code campaigns.
2. Advanced brand customization options
Look for platforms offering:
- Custom color schemes matching your brand palette
- Logo integration on QR Codes and interfaces
- Customizable frames and call-to-action elements
- Branded email templates and communications
3. Bulk QR Code generation for enterprise campaigns
Scalable solutions must handle large-volume QR Code creation efficiently. Essential bulk features include:
- CSV import for batch creation
- Template-based generation
- Bulk editing capabilities
- Automated naming conventions
David Tait from Yourtown explains: “Scanova helps us quickly create QR Codes for multiple uses,” emphasizing the importance of efficient bulk operations.
4. Dynamic QR Codes with real-time editing
Dynamic QR Codes allow content updates after printing, eliminating costly reprints and providing campaign flexibility. Key dynamic features include:
- Real-time content updates
- Conditional redirects based on time/location
- A/B testing capabilities
- Campaign scheduling options
5. Comprehensive analytics and tracking
Professional QR Code platforms provide detailed scan analytics, including:
- Geographic scan locations with city-level accuracy
- Device and operating system breakdowns
- Time-based scanning patterns
- Integration with Google Analytics and marketing tools
Advanced tracking capabilities help agencies demonstrate ROI to clients and optimize campaign performance continuously.
6. Team collaboration and user management
Multi-user platforms should include:
- Role-based permissions and access controls
- Client portal access with limited permissions
- Team collaboration tools and shared workspaces
- White label user onboarding resources
7. API access for automation and integration
Robust API functionality enables:
- Automated QR Code generation from existing systems
- CRM integration for lead management
- Custom application development
- Workflow automation with marketing tools
8. Enterprise security and compliance features
Security-conscious platforms must provide:
- Data encryption and GDPR compliance
- ISO 27001:2022 certification
- SOC 2 compliance for enterprise clients
- Regular security audits and updates
Scanova maintains enterprise-grade security standards, ensuring client data protection and regulatory compliance across all white label implementations.
F. Which industries benefit most from white label QR Code solutions?
1. Marketing agencies scaling client services
Digital marketing agencies use white label QR Code platforms to expand service offerings without additional overhead.
Common applications include campaign tracking, lead generation forms, and interactive print materials that bridge offline-to-online marketing gaps.
Mojtaba Abedi from Finance Maxim Ltd. shares: “Scanova has proven to be an invaluable tool for our events and projects,” demonstrating versatility across different marketing applications.
2. Event management companies enhancing attendee experiences
Event organizers leverage white label solutions for:
- Branded registration and check-in processes
- Interactive event schedules and maps
- Sponsor activation and lead capture
- Post-event feedback collection and analytics
3. Retail consultants implementing contactless solutions
Retail consultants help businesses deploy:
- Contactless menu systems for restaurants
- Product information and reviews access
- Mobile payment integration
- Customer feedback and loyalty programs
4. Healthcare providers improving patient engagement
Healthcare organizations use branded QR Code solutions for:
- Patient appointment management
- Health information distribution
- Telemedicine check-in processes
- HIPAA-compliant data collection
5. Educational institutions modernizing learning
Educational technology consultants implement:
- Interactive learning materials and resources
- Campus navigation and information systems
- Event promotion and registration
- Student engagement tracking and analytics
That is all you need to know about how White Label QR Code Generator. You can now go ahead and use Scanova to create a White Label QR Code and strengthen your brand-building efforts.