One of India's largest and most trusted healthcare networks
Apollo Hospitals runs a pan-India hospital network with 44,000+ employees. Its marketing and operations move at a fast pace: new hospital launches, seasonal health-check promotions, and service offers that change often. Much of that work happens offline. Newspaper advertisements, in-hospital branding, brochures, and hoardings do much of the work, backed by a dedicated on-ground presence inside lobbies, waiting areas, and parking zones. Print reaches a large share of Apollo's target audience.
Printed campaigns are hard to update because the messaging is fixed the moment it is printed. Apollo Hospitals partnered with Scanova to make every printed touchpoint updatable, without a reprint each time an offer or a landing page changed.
Campaigns kept outliving the print they were on
Before Scanova, Apollo's promotional offers changed faster than its print schedule could follow. A health-check package discount might drop from 20% to 10% once the campaign period ended, or a hospital launch page might carry a different offer months after the print run finished, while the artwork already on a hoarding stayed exactly as printed. Reprinting brochures, hoardings, and newspaper ads every time an offer changed was neither practical nor affordable, and routing every QR Code request through a single owner would have held up a marketing team spread across India.
3 things that improved Apollo Hospitals' ad campaigns
Apollo Hospitals rebuilt its print and in-hospital campaigns around 3 Scanova capabilities.
Dynamic QR Codes that outlive the campaign
Every QR Code Apollo placed on a newspaper ad, hoarding, or brochure was a Dynamic QR Code. The printed artwork stayed fixed while the destination behind it changed as required. When a health-check discount ended or a new offer replaced an old one, the team edited the destination link from the Scanova dashboard, and every code already in circulation pointed to the right page within seconds.
- Printed artwork stays fixed, destinations change on demand
- Dashboard edits reach codes already in circulation
- No reprint when an offer or landing page changes
Team-wide access without an approval chain
Rather than routing every request through a single owner, Apollo gave its marketing team members direct Scanova access to create and manage their own codes as campaigns demanded. A large team spread across India could work at its own pace, with no one waiting on a single approver.
- Team members create and manage their own QR Codes
- No single-owner approval bottleneck
QR Codes as a bridge to online bookings
Beyond outdoor and print campaigns, Apollo placed QR Codes inside its hospitals, in lobbies, waiting areas, and parking zones. Each one sent the person scanning it to an appointment booking or a health-check offer, so the funnel behind every code stayed the same and every printed surface had a direct path online.
- Codes across lobbies, waiting areas, and parking zones
- Every scan lands on a booking or a health-check offer
600+ QR Codes, 188,000+ scans, and no reprints in 3 years
QR Codes deployed
Apollo's marketing team has created 600+ Dynamic QR Codes for newspaper campaigns, hoardings, brochures, and in-hospital materials since March 2023.
scans generated
Print, outdoor, and in-hospital placements together account for 188,000+ scans, and the count is still going up.
with Scanova
Across 3 years of continuous campaigning, Apollo has not reprinted a single piece of artwork to change what it said.
| Before Scanova | After Scanova |
|---|---|
Reprints with every offer changeA discount ending or a launch page changing meant new artwork. Reprinting brochures, hoardings, and newspaper ads on every change was not a cost Apollo could keep absorbing. | Destinations change, artwork staysThe team edits the destination link from the Scanova dashboard, and codes already in circulation point to the new page within seconds. |
Every request through one ownerCampaigns ran at the same time across newspapers, in-hospital signage, brochures, and hoardings, and a single approver would have held up a team spread across India. | Self-serve access for the whole teamMarketing team members create and manage their own QR Codes as campaigns demand, with no approval chain in the way. |
Offline placements with no path onlineNewspaper ads, lobby standees, and parking-area boards had to get readers onto the right page and turn them into bookings or leads, which added friction. | Printed surfaces that lead to bookingsEach code sends the person scanning it to an appointment booking or a health-check offer, with the same funnel behind every placement. |
Our campaigns change faster than our print schedule ever could. With Dynamic QR Codes, the ad stays on the page and we change what sits behind it, so a discount ending no longer means a reprint. What I did not expect was how much time we got back by letting the whole team manage their own codes instead of routing everything through me.
Extending Apollo Hospitals' QR Codes to new hospital launches
Apollo Hospitals intends to continue using Scanova's Dynamic QR Codes as its operations expand, including new hospital launches. The team plans to include QR Codes in both pre-launch and post-launch campaigns, alongside their established use across in-hospital patient journeys.
Run your print campaigns the Apollo Hospitals way
Create your first Dynamic QR Code within 2 minutes. Update it anytime, track every scan.
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