A baby and mother care brand built on affordable quality
Baboo is a baby and mother care brand that develops and manufactures products across international markets. The brand has built its reputation on affordable, high-quality products for mothers and infants.
Baboo has used Scanova for nearly a decade, drawn from the outset to Dynamic QR Codes that let the team manage and update destination links from a centralized system rather than being restricted to printed packaging. Baboo placed QR Codes on all product packaging and marketing materials, connecting customers to the right product information while keeping the brand experience consistent and flexible as it grew.
Reprint costs, inconsistencies, and limited reach
Baboo's website changed multiple times over the years, and any packaging carrying static links would have needed to be reprinted each time, making it difficult to keep customer-facing information current without incurring reprinting costs. As the brand expanded into other international markets, customers also had limited ways to verify product authenticity and quality directly from the packaging, which made it harder to establish credibility through the physical product alone. Baboo wanted QR Codes working beyond packaging as well, across marketing touchpoints such as print ads and business cards, to drive brand awareness and customer engagement in new ways.
3 capabilities that changed Baboo's QR Code management
Baboo built its packaging and marketing QR Code operations around 3 Scanova capabilities.
Dynamic QR Codes for centralized management
Baboo placed Scanova's Dynamic QR Codes across its product packaging, linking each product to a dedicated page with more information. Because the destination link could be updated centrally, Baboo could change a QR Code destination any time, without reprinting anything.
- Update any QR Code destination centrally
- A dedicated product page for every QR Code
- No reprinting when a link changes
Custom-branded QR Codes for a consistent identity
Baboo used Scanova to design round QR Codes that match its branding style and colors. This gave every scan a branded, recognizable look that matched the packaging design, reinforcing brand trust and product legitimacy, which was especially valuable in new markets like Kazakhstan.
- Round QR Codes matched to brand colors
- A recognizable look on every package
- Reinforced trust in markets like Kazakhstan
QR Codes across marketing campaigns
Baboo extended Scanova QR Codes beyond packaging to business cards and printed magazine ads. In one standout campaign in Lithuania, QR Codes placed in parenting magazine ads offered free product samples through a simple scan-to-form flow, and a partnership with a maternity hospital to distribute this material drove requests at an accelerating rate.
- QR Codes on business cards and magazine ads
- Scan-to-form flow for free product samples
- A maternity hospital partnership extended reach
Scaled scan volume, brand trust, and campaigns
QR Code scans
Baboo's QR Codes have driven more than 6,650 scans across product packaging and marketing materials. As the count increases, so does their customer engagement.
QR Codes created
Baboo created 580+ QR Codes across product packaging, business cards, and printed magazine ads, with every destination managed from one centralized system.
rise in sample requests
The sampling campaign increased weekly product sample requests by ~1500%, contributing to Baboo becoming a leading baby and mother care brand in Lithuania.
| Before Scanova | After Scanova |
|---|---|
Costly, inflexible reprintsBaboo's website changed multiple times over the years, and packaging carrying static links would have needed reprinting each time to stay current. | Central link updatesDynamic QR Codes let Baboo change any destination centrally, keeping information current without reprinting anything. |
Unproven trust in new marketsCustomers in newer international markets had limited ways to verify product authenticity and quality directly from the packaging. | Custom-branded QR CodesRound QR Codes matched to Baboo's style and colors gave every scan a recognizable look, reinforcing brand trust and product legitimacy. |
Reach limited to packagingBaboo wanted QR Codes working across marketing touchpoints such as print ads and business cards, not on product packaging alone. | Campaigns beyond packagingQR Codes on business cards and parenting magazine ads powered a scan-to-form sampling campaign, increasing weekly product sample requests by ~1500%. |
We chose Scanova early on because of its Dynamic QR Codes. Being able to update links centrally, even as we changed websites multiple times, made it a sustainable long-term partner. QR Codes have also helped us build trust and brand recognition, especially through our sampling campaigns in the Baltic states, which contributed meaningfully to Baboo becoming the leading baby and mother care brand in Lithuania.
Per-product pages, video, and GS1 QR Codes
Baboo plans to expand its use of Scanova by building custom per-product pages accessible via QR Codes, including multi-language instructional videos to help customers across different markets use the products correctly. Baboo is also interested in adopting Scanova's GS1 QR Codes, which would help the brand align with the GS1 Sunrise 2027 guidelines and strengthen its ability to track product batches and SKUs at a more granular level.
Run your packaging the way Baboo does
Create your first Dynamic QR Code in under two minutes. Update it forever, track every scan.
- ISO/IEC 27001:2022
- GDPR compliant
- SOC 2
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