A premium sneaker and streetwear destination in Palma
Saturday Concept is an exclusive sneaker and streetwear store based in Palma, Spain, offering a curated in-store and online catalog of premium footwear and apparel brands. The brand's identity centers on a polished, high-end aesthetic that carries through every touchpoint, from its physical retail space to its promotional print materials, designed by the store's Graphic Designer, Lara Vinton.
Saturday Concept partnered with Scanova to turn its printed materials into direct, trackable pathways to its digital storefront, without compromising on brand aesthetic.
Generic QR Codes were clashing with a premium brand
Before Scanova, Saturday Concept's premium print portfolios, packaging, and promotional assets had no reliable way to route customers to its online store, and static links were too long to reproduce on print media. Off-the-shelf QR Codes were plain black-and-white squares that clashed with the brand's high-end aesthetic, and once materials were printed, their embedded links were fixed, with no way to measure how customers were engaging with them.
3 capabilities that turned QR Codes into a brand asset
Saturday Concept rebuilt its print-to-digital QR Code strategy around 3 Scanova capabilities.
Custom QR Code design that matches a premium aesthetic
Instead of generic black-and-white codes, Lara Vinton used Scanova's custom QR Code design tools to personalize each code's colors and style. This let every QR Code blend naturally into Saturday Concept's branding, turning a purely functional element into an attractive, high-converting brand asset.
- Custom colors and styles on every code
- Codes that blend naturally into premium branding
Dynamic QR Codes for instant routing, editable anytime
Scanova's QR Code Generator gave Saturday Concept a way to embed Dynamic QR Codes directly onto its portfolio, packaging, and promotional assets. Each code linked instantly to the store's website, creating a seamless bridge between physical materials and the digital storefront. Because these codes can be redirected after printing, Saturday Concept can update where a code leads, whether that's a new collection, a seasonal campaign, or an updated catalog page, without reprinting a single asset.
- One scan links straight to the store's website
- Destinations editable anytime, no reprinting needed
Smart QR Code analytics for real engagement visibility
Scanova's smart QR Code analytics and smart dashboards gave Saturday Concept clear visibility into scan activity, showing exactly when and where engagement peaked. This let the team connect specific print campaigns and materials directly to spikes in website traffic, turning offline branding investment into a measurable driver of digital engagement.
- Scan activity tracked by when and where it peaks
- Print campaigns connected directly to website traffic
Higher engagement, more visitors, full visibility
increase in engagement
Saturday Concept saw an immediate 35% increase in scan engagement compared to the generic QR Codes it had tested initially.
high-intent visitors
Within the first month of its promotional campaign, QR Codes drove more than 500 direct, high-intent visitors straight to the website and online catalog.
into scan activity
Smart dashboards gave Saturday Concept, for the first time, a clear, data-backed view of how its offline branding efforts were converting into online engagement.
| Before Scanova | After Scanova |
|---|---|
Hard-to-reach online storeStatic links were too long to reproduce on print media, and typing a URL by hand created friction that could cost a sale. | Instant routingDynamic QR Codes link print and promotional assets directly to Saturday Concept's website and online catalog. |
Generic, off-brand codesStandard black-and-white QR Codes clashed with Saturday Concept's high-end, curated store and packaging design. | On-brand designCustom QR Code design and colors let every code blend naturally into Saturday Concept's branding. |
Fixed once printedAny embedded link was locked in place, leaving no way to redirect customers without reprinting entire runs of materials. | Editable anytimeDestinations update after printing, so a code can point to a new collection or campaign without a reprint. |
No engagement visibilitySaturday Concept had no way to measure how or when customers engaged with its printed materials. | Full visibilitySmart QR Code analytics show exactly when and where scans peak, tying print campaigns to real online engagement. |
I chose Scanova because it allows extensive design customization, enabling me to create stylized QR Codes that matched the premium aesthetic of the exclusive sneaker store rather than using boring, standard codes. The onboarding experience was incredibly smooth and straightforward; within minutes, I understood how to generate dynamic links and set up the routing to the store's website without any technical hurdles or coding required.
Keeping every QR Code current for future buyers
Saturday Concept intends to continue using Scanova's Dynamic QR Codes across its promotional materials, packaging, and future campaigns, building on the momentum from its first custom QR Code rollout. As the store introduces new collections and seasonal drops, its QR Codes give it a ready way to keep customers connected to the latest additions to its catalog, without ever needing to reprint a single asset.
Run your retail promotions the way Saturday Concept does
Create your first Dynamic QR Code in under two minutes. Update it anytime, track every scan.
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