Real World QR Code Campaigns
Explore real-world QR Code campaigns from businesses worldwide
See how brands leveraged QR Codes for marketing, engagement, and success
Get inspired for your next QR Code campaign's strategy
Explore real-world QR Code campaigns from businesses worldwide
See how brands leveraged QR Codes for marketing, engagement, and success
Get inspired for your next QR Code campaign's strategy
Add filters to discover your perfect match
QR Code Campaigns: 1-12 of 60
Upside Down AR Game
Chips Ahoy!
Chips Ahoy’s 2025 Upside Down cookies had a QR code. Scanning it launched a Stranger Things AR game on Snapchat where players hunted cookies in AR and won exclusive merch.
Beer Kneads Pretzels
Shock Top
The “Beer Kneads Pretzels” campaign in 2025 let fans scan QR codes on store displays to enter a prize sweepstakes.
11 Spices QR Puzzle
KFC
KFC’s ad hid a QR code. Scanning it launched a puzzle hunt around KFC’s 11 secret spices, with winners getting free KFC.
Let Them Look QR Ads
Zales
Zales’s 2025 CTV “Let Them Look” ads paused to reveal a QR code. Scanning it took viewers to shop jewelry, boosting scans 276%.
Roland-Garros QR Ads
Wilson
During Roland-Garros 2025, Wilson placed a QR code on digital ads with its tennis ball. Scanning it led to the product page.
Sustainability QR Packaging
Cocokind
Cocokind added a “Sustainability Facts” QR code to its skincare product packaging. Scanning it let customers view detailed data on the product’s carbon footprint and eco-impact.
100 Days QR Prize Hunt
Budweiser
Budweiser launched a global World Cup scavenger hunt. Fans found hidden Budweiser-branded boxes in public locations; each box had a QR code that unlocked prizes like match tickets and beer.
“QR to Qatar” World Cup Ad
Adidas
Adidas ran a QR-enabled TV spot for FIFA World Cup. The ad featured a QR on screen; scanning it entered viewers into a contest to win a World Cup trip.
Pride AR Surprise
Skittles
Skittles released Pride-themed limited-edition packs with QR codes. Scanning a bag unlocked an immersive 3D AR experience featuring LGBTQ+ artists, celebrating Pride.
Less Talk More Bitcoin QR Ad
Coinbase
Coinbase aired a Super Bowl LVI ad with a bouncing QR code. Scanning it took users to a $15 Bitcoin signup offer, driving massive buzz.
Secret Santa Free Bars
Cadbury
Cadbury’s annual Secret Santa campaign let people send a free chocolate bar to someone. Posters across the UK carried a QR code; scanning it opened a site to choose a Cadbury Dairy Milk to mail anonymously.
Sky-High QR Drone Show
Beazley plc
Londoners were surprised by a 400-drone light show forming a giant glowing QR code in the night sky. Scanning the airborne code led to insurer Beazley’s website – a novel marketing stunt blending tech and spectacle.
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What are QR Code campaigns?
QR Code campaigns use scannable QR Codes as interactive touchpoints that connect offline audiences with online content. These campaigns enable brands to seamlessly bridge physical and digital marketing by directing users to websites, videos, offers, apps, or contact forms with a simple scan.
Popular for their ease of use and tracking capabilities, QR Code advertising campaigns open new avenues for customer engagement and measurable results.
One of Scanova's clients in the marketing and advertising industry created over 29,000 QR Codes to power various campaigns for their clients. These QR Codes were used to drive traffic to websites, restaurant menus, digital business cards, and social media pages. This enhanced customer interaction and boosted brand visibility.
How to create a QR Code for free?
Follow 5 simple steps to make a QR Code using Scanova's QR Builder
Select a Category
Log In to Scanova. Click Create QR Code and select the relevant QR Code category. This decision should be based on what you want users to see after scanning—website, video, app download, coupon, or social media.
Enter Content
After finalizing a category, make sure to enter relevant content. This can include URL, contact details, app download links, images, document, coupon details, text, location, and more. Proceed to the next step.
Create QR Code
Provide a name for the QR Code. You can also add tags (optional). On the Pro Plan and above, you can also pick a folder here so the code is filed with its campaign from the start. Make sure to create a Dynamic QR Code. Enable advanced features like lead generation. After completing this, click on Create QR Code.
Deploy Your QR Code
You can also personalize the QR Code design before downloading it. Note: Always scan and test your QR Code before downloading it. Add it to print ads, packaging, signage, or digital media.
Analyze Performance
Use Scanova’s analytics dashboard to monitor scan data and optimize your campaign. Get data on the number of scans by date, day, time, city, country, type of device, browser, operating system, handset, and more.
Why brands of the future choose QR Codes?
Brands that want to stay ahead use QR Codes for marketing campaigns
Boost User Engagement
Instant Access to Information
Trackable Performance
Versatile Placement
These advantages make QR Codes for marketing campaigns an essential choice for brands aiming to innovate, measure success, and deepen customer connections in the rapidly evolving marketplace.
Tips on how to create a successful QR Code campaign
Be Creative
Customize your QR Code with colors, logos, frames, shapes, patterns, and more. Go through QR Code advertising examples from leading brands to inspire your own campaigns. Make sure your QR Code stands out and reinforces your brand identity.
Use Dynamic QR Codes
Always opt for a Dynamic QR Code so you can update linked content anytime without reprinting the code. This flexibility ensures your content remain current and usable in the long run.
Make Your CTA Clear
Tell users exactly what happens when they scan. Explore QR Code campaign ideas, like Scan for Discounts or Scan to See Tutorial. Tip: If there is a shortage of space, add the CTA in the center of the QR Code.
Provide a Clear Incentive
To encourage more people to scan your QR Code, always offer a compelling reason such as a discount, exclusive content, or a special offer. Communicating the benefit motivates users to take action immediately.
Test the QR Code on Multiple Devices
Check scan performance in different lighting and distances. Scan the QR Code using both iOS and Android devices. This ensures compatibility and functionality. The QR Code should direct users to the desired destination.
Make it Accessible
Ensure the code is placed within an easy scanning distance and in a location with reliable mobile internet access. Avoid positioning QR Codes on moving vehicles, faraway billboards, flights, or underground stations.
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Easy to use and achieve successful outcomes with Scanova. The simplicity of this tool makes it easy for even non-tech users. Scanova solves the concern of tracking websites and data sheets efficiently.
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