Louis Vuitton x Yayoi Kusama
Louis Vuitton
Campaign Objective
To immerse shoppers in an interactive art experience – scan to play games and earn digital rewards tied to Kusama collab
Campaign Story
Visitors at stores and landmarks met Kusama-themed sculptures with QR codes, scanning into an app with AR polka-dot games to collect “seeds” and win limited items
Execution
Installed Kusama sculptures and QR signage at stores
Users scanned to access an app with AR mini-games
Players grew virtual “seeds” to redeem prizes
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