Newstalgia Pac-Man
Pizza Hut
Campaign Objective
To blend nostalgia with modern tech, driving sales and social buzz by turning pizza boxes into interactive game experiences
Campaign Story
Pizza Hut’s limited $10 Tastemaker pizzas came in Pac-Man branded boxes with a scannable QR code. A customer could point their phone at the QR, which rendered a classic Pac-Man maze on the box in augmented reality. After playing the AR Pac-Man, users could share their high score on Twitter for a chance to win a life-sized Pac-Man arcade machine
Execution
Printed AR Pac-Man maze design and QR on pizza boxes
Customers scanned and played Pac-Man in AR on their table
Players posted scores on social to enter the Pac-Man cabinet sweepstakes
Campaign Success
Not reported (thousands participated; campaign lauded for innovation)
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