Say you run a post office. Here, you collect, process, transmit, and deliver mail, postcards, and goods.
But it is no surprise that with the rise of digitalization, post offices are trying to get smarter. And you want to do it too.
You first need to understand that your work goes much beyond simply delivering mail and goods. Today, it is also about cultivating relationships with your customers.
When you do that, it simply translates to more leads and better conversions.
And to do it, you need to use various measures. From providing the best possible delivery service to continuously improving your offerings, you’ll have to do it all.
You’re now willing to explore new technologies for the same. And you came across QR Codes.
These 2D barcodes have been around for quite some time. And as per the latest statistics, their usage has been increasing non-stop over the years.
That’s because they are very easy to use and offer better audience engagement rates. Hence, many industries are embracing QR Codes. From pharmaceutical to HR, they’re being used for various use cases.
And in this article, we’ll discuss how QR Codes can be used to make post offices better.
A. How QR Codes can be useful for post offices
QR Codes can not only help you both offer seamless experiences and bring more customers to your business. Here’s how:
1. Guide customers to your office
You know how important it is to drive customers to your office. After all, how else can they avail of your services?
But many times, they don’t know your post office’s exact location.
Don’t worry. A Google Maps QR Code can help you out. How? Just place it on promotional materials such as flyers, posters, or brochures.
As people scan it, they’ll see the exact map’s location to your office on their phones. No need for them to ask anyone for directions.
2. Generate leads
Just like driving customers to your office, it is equally important to generate leads for your business. After all, they are the ones that eventually convert into customers.
To generate leads, you will probably run various promotional campaigns. These could be print or digital in nature.
While it is easy to access the lead form via digital channels, it doesn’t hold true for print ones.
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That’s because people have to open their devices, launch the browser, type tediously the form link to finally fill it.
Now, this is a long and tedious process. While some people may put in the effort, others won’t bother.
But don’t worry. QR Codes have got you covered.
Just create a lead-generation-enabled QR Code with the desired content. This content should be what the end-users will see once they submit their details. It could be a text saying ‘Thank You‘, a coupon code, or a lead magnet.
Let’s see how it works:
- First, generate a QR Code with appropriate content
- Once done, enable the lead generation feature and place it on your print media creatives such as flyers, brochures, posters, or billboards
- As your audience sees the QR Code, they scan it
- After scanning, they see a lead form with the fields specified by you
- Here, they need to fill out all the details in the form and submit it
- Once done, they will see the content encoded in the QR Code
Are you wondering where will these leads go? Well, they will be stored in your account with the QR Code service provider. You can access them anytime you want.
3. Drive web traffic or social media followers
In this digital age, you may have a website for your post office. It could be to give the latest discounts and deals, give contact details, help customers with order tracking, or relay T&Cs.
Then you’d want people to visit you online. And a Website URL QR Code can help you do that. Simply create one and place it inside your post office premises or on promotional material. As people scan it, they’ll be redirected to your website.
Similarly, you can also increase your social media following via Social Media QR Code. When scanned, end-users see the buttons with links to all your social media accounts. They can then select where they’d like to follow you online.
4. Share your contact details
If you want to widen your business’s horizons, make sure you upgrade your networking efforts too. This will help you establish contact with better prospects.
To do it, you need to share your contact details with your potential customers.
And a VCard QR Code helps you do exactly that. How? Just place it on your business card or promotional materials.
Interested people can scan the QR Code to see all your contact details. For example, your name, contact number, email ID, address, website, and even your social media handles. Along with these details, they will also see an option—Save as Contact.
Hence, they can save you as a contact with a single click. That’s it. They no longer need to manually type the contact details to save you in their contact book.
5. Share documents and presentations
It is common for businesses to share proposals, reports, presentations, and contracts with their customers or investors. And many times, they ask for digital copies of these documents.
Here, a Document QR Code helps you easily share it. How? Simply create one by adding all the files that you need. Once done, place this QR Code in your presentation or on paper documents.
When scanned, end-users can view and download the documents on their phones. Easy, right?
6. Offer discounts and coupons
Coupons and discounts are generally used for customer acquisition. After all, they are an excellent means to attract customers. Moreover, they prompt customers to make another purchase. Hence, they will keep coming back.
And to ensure that, you need to offer an easier way of redemption. Here, a Coupon QR Code can help you do exactly that. Customers can scan it to redeem it. That’s it. No need for them to remember the code or type the random characters to avail of the discount.
7. Gather customer feedback
You know how important customer feedback is. It helps determine your areas of strengths and weaknesses. This is quite crucial for your business.
But getting customer feedback is not easy. That’s because you need to print the form link and place it inside your post office premises, on invoices, or promotional material.
As people see it, they need to unlock their phones and type the form link in the browser. Once done, they see the form and finally fill it out.
Since it’s a tedious and effort-consuming process, many customers won’t bother doing it.
But a Feedback QR Code can help you collect them easily. Just create one and put it up inside office premises or promotional materials. Customers can simply scan it to access the feedback form on their phones right away.
B. Deliver a personalized experience via QR Codes
Apart from business operations, you can also leverage QR Codes to help your customers deliver a personalized experience to their loved ones. It could be via postcards, mail, or good packaging. Let’s see how it works:
Create a dynamic QR Code and add it to the delivery items. You can categorize them at your selling stand as per the encoded content such as—audio, video, image, or even text
For the uninitiated, dynamic QR Code is editable and trackable. That means you can edit the encoded content anytime you want without the need to recreate an all-new QR Code.
As customers place an order with you, you ask them if they’d like to deliver personalized messages via QR Code
If they say yes, you ask them to share the desired content with you
After receiving the content, you update the same in the existing dynamic QR Code. Then you add this QR Code on the required delivery items
This way, your customers can send a personalized delivery item to their loved ones, friends, or family via the post. As recipients scan it, they will see the encoded content on their phones. This will, in turn, create a stronger bond between the two parties.
Hence, with QR Codes, you can offer a unique, personalized, and memorable service to your customers.
C. How to create a QR Code for the post office
Now you know how QR Codes can be useful for post offices. The next question—how to create one?
1. Decide on your QR Code category
Depending on what you’d want your end-users to see, you’d need to select the relevant QR Code category.
For example, if you want to share your contact details, you’d need to create a VCard QR Code. Or if you want to give them discount coupons, you can create a Coupon QR Code.
Once decided on the QR Code category, you can head on to your chosen QR Code generator. In case you haven’t chosen one, here is a detailed comparison chart on the best QR Code generator available online. You can go through it to make a sound decision.
2. Create a QR Code
Using the Scanova QR Code generator for a demo, here is how you can create a QR Code for the post office:
a. Go to Scanova
b. Select the most relevant QR Code category
c. On the page that loads, add the content you want to encode in the QR Code and click Continue
d. Name the QR Code and click Create QR Code
e. Now, you’ll see the preview of the QR Code on the right. Under it, you’ll see the Edit Design button. If you click on it, you’ll see two design options—Custom Logo Design and Custom Background Design
Custom logo design allows you to add your business’s logo and colors to the QR Code. On the other hand, custom background design helps you place your QR Code on any image
f. Once you’ve decided on design or no design, click Download. A window will open, prompting you to sign-up for a 14-day free trial. Once you’ve signed up, proceed to download the QR Code
g. Now, you’ll be asked to specify the QR Code image’s format and size
h. Specify these details and click on Export
That’s it. Your QR Code will be downloaded. It is always advisable to test scan the QR Code before putting it out for the target audience.
That is all you need to know about how QR Codes can be used for the post office. You can now create your own QR Code to boost your post office business and offer your customers a better experience.
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